The smart phone you don’t think to call your Mom on on her birthday but then use to order a lavish “I’m sorry” bouquet. The tablet you bought for “work” but then gave you an excuse to reconnect with your old flame over late-night MMORPG quests. The refrigerator that keeps your food cold and now, inexplicably, has an Internet connection. None of these devices would be possible without experimentation, without women and men willing to push boundaries, try new things, and never settle for what had already been done. That’s what this magazine is for Story Lab, a bold quest into uncharted territory.
With the opportunities technology now affords, we want to take storytelling to new levels. We want to try things that no one has before. So with this magazine, our grandest and most ambitious experiment yet, we chose the theme of invention. Stories that circle around something new. An object or device or idea that bursts into a character’s reality and changes everything that comes after.
We've tried to integrate innovation into the very pages of this magazine. We have a story that you can only access if you solve a puzzle, a story scavenger hunt (that can net you a shiny new e-book), and a story you'll only view if you meet the author at an event (or you can try to convince him to give you the code over Twitter, Wattpad, Facebook, or Google+). But we'll also bring you more traditional stories with design and visuals that enhance the experience.
As Thomas Edison said, “Invention is ninety-nine percent perspiration and one percent inspiration.” And so we have worked hard to invent stories that surprise, delight, intrigue, and inspire. As you go forth from these virtual pages, may you don your automatic conscience, email your loved ones, believe in Santa, break the cycle of pride, accomplish the impossible, travel through time, and, most of all, inspire.
At Your Service,
John C. Rhea
Chief Story Scientist, Story Lab
Chief Boring Abstract Writer, Story Lab Magazine